Ahead of Game 6 of the 2017 World Series, research suggests the market area for the Los Angeles Dodgers has a higher tendency for fairweather fans compared to the Houston Astros, according to a report released today by Nielsen Scarborough.
The research revealed that the percent of people who watched, attended or listened to an Astros game in the Houston market area over the past year was 42%, well ahead of the 31% of Los Angeles adults following the Dodgers.
The Dodgers, in the second-largest television designated market area in the country, have the fifth-largest fan base in the U.S. The Astros rank 16th.
The Dodgers’ home fan base is slightly younger on average and comprises more men (58%) than the Astros, with 56% men.
Houston Astros fans are more likely than Los Angeles Dodgers fans to be married, over 35 years old, vote Republican, drive a truck, eat meat and be on a weight-loss program.
On the flip side, Dodgers fans are more likely than Astros fans to frequent sports bars, belong to a gym, vote Democrat, drive a hybrid vehicle, buy Major League Baseball team apparel and spend three or more hours a day on social networking sites.
When it comes to celebrating a victory with an adult beverage, both Dodgers and Astros fans reach for a beer first, but Dodgers fans in Los Angeles are more likely to drink wine and liquor than their counterparts in Houston.
Qualities of Astros and Dodgers Local Market Fans
· 59% Of Astros fans are married compared to 50% of Dodgers fans
· 38% Of Dodgers fans are affiliated with the Democratic political party compared to 23% of Astros fans
· 29% Of Astros fans are affiliated with the Republican political party compared to 23% of Dodgers fans
· 29% Of Astros fans own a pick up truck compared to 14% of Dodgers fans
· 8% Of Dodgers fans own or lease a hybrid car compared to 3% of Astros fans
· 15% Of Astros fans follow a weight loss program compared to 7% of Dodgers fans
· 28% Of Dodgers fans belong to a gym or health club compared to 19% of Astros fans